Whereas the entire crypto space is barely 10 years old, many established corporate players have been around for decades, if not centuries. They may have business plans that cover longer time horizons than the existence of projects like Cardano. In addition, it is no secret that the average life expectancy of a crypto project tends to be low. This has only been exacerbated by the many crypto-related scams and illicit connections (often amplified by the media), which has created an unbecoming reputation for much of the space in the eyes of corporate users. If a major company chooses to rely on a blockchain for one of its core use cases, it needs to be sure the chosen protocol will continue to receive proper maintenance for the foreseeable future. The lack of surety around this promise has led to what Gregaard refers to as a "trust
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