It is a token custody service backed with a gram of gold each token issued interchangeable by the user when required, physical assets are backed in vaults located in Canada and Singapore are accredited by the Bullion Association, also according to official data are fully insured.
In general this is a good alternative to back up our money using blockchain and of course you are having access to our asset. It is a good time to return to the gold standard, we already know what happens with the fiat at this time.