This token is issued and backed by the Emirex exchange and its utility is within the platform especially for the payment of exchange fees and other payments. Its innovative aspect is that it can be used for those who wish to list their tokens in this exchange, in addition to incentives to loyalty users. By holding Hold you will have access to services first than any other user of this asset.
Token with demand since if they want to list their assets on Emirex Exchange they will have to pay the fees with this token and currently there are many projects that would be interested since they handle a good volume and could serve as a boost for their respective cryptocurrencies.