Loopring is a not willing to profit organization. The main purpose of the organization is to support the real implementation of the use of direct control systems that operate by exchanging cryptographic tokens that protect users from fraudulent transactions risk and low market costs. This is a wonderful news for us
Therefore, exchange members can keep the money in their property. Initially for ERC20 tokens and finally for all blockchains.
It is decentralized , that also wonderfull because you can do transiction while you are anonym