It creates a more open ecosystem for customer loyalty that strengthens…
It creates a more open ecosystem for customer loyalty that strengthens relationships between brands and their customers. LYL is a token built on the NEM. By having more and more partnership i think that this coin has a potential for huge growth.
Pros
Replaces traditional customer loyalty programs with a flexible, fully transferable token that can be used to redeem rewards from any participating brand, anytime, anywhere.
Cons
It's on early stage right now, So The app is not yet well developed so there are some minor bugs but its useable.