With the arrival of the digital age; the way of doing business took a more virtual course, so much so that more and more purchases and sales are made online on a daily basis. Due to this, merchants have chosen to establish sales mechanisms and advertising strategies based on the use of technology.
Nucleus Vision emerged in 2014 as a technological platform created with the purpose of serving as a marketing instrument for those small businesses that have seen their business expectations diminish in recent years, due to the presence of large business corporations.
Functioning:
The project consists of creating a customer registration system identifying their preferences regarding products and services; to subsequently carry out an analysis of their behavior and based on this correct possible deviations in the normal course of business. For this, the platform helps itself with the use of the versatility of the Internet of Things (IoT) and the security provided by blockchain technology.
Token:
Nucleus Vision owns its own token known as NCASH. It is an ERC-20 type digital asset because it operates on the Ethereum network.
The basic utility of this token is to facilitate the exchange of goods between the users of the network (buyers and sellers).
Technology:
The Nucleus Vision platform has an innovative infrastructure that uses the ION sensor and the protocol known as Neuron; to guarantee the extraction of consumer information by small businesses and thus evaluate customer behavior through mechanisms adapted to plug and play technology.
Without doubt, Nucleus Vision is a valuable technology tool for retailers looking to grow their business.