Stellar is an open source cryptocurrency project that makes it possible to send, create and transact digital currencies in all its forms. The stellar project was built and designed to bridge the financial systems and institutions in the world together into a single network.
Stellar project represents a means by which financial systems globally can work together to make financial operations more reliable and also serve as a connection between people and their financial institutions through the platform's digital currency, Lumen (XLM).
Transactions and operations on the stellar platform are fast and reliable with almost no transaction fees whatsoever that might in one way or another complicate transactions on the platform. The stellar platform also converts any digital assets into fiats and vice versa.
The project is a non-profitable one which means that the stellar project was completely developed to help people overcome and ease people of issues they might be facing financially, and not about making profits for themselves. I believe this in itself will garner the public's attention although there's bound to be competition because they're not the only non-profitable organization out there with the same aim and agenda.