It's like a limited edition cryptocurrency, which has a variety of collectibles. Instead, it does not mean business, it is valuable and rare, meant to act as a value representation, stored as an asset for the long term, very similar to how gold is used for investment purposes. It appeals to collectors who want to invest in it for a long-term time, due to the shortage of available coins and their expected value in the future, it has a rather large following for a currency of size.