1. Discribing itself as a dynamic platform for investitions and global ecosystem. Their main marekting phrase is "all in one application" (wallet, exchange and the platform)
2.
The overall graphic design and layout is very high quality and attractive, portfolio cryptography, the user has controls over the private key (decentralized), Ethos checked domain portfolio.
3. The main combetitors are huge for ethos like: Eidoo, Enjin, Coinbase, Abra