These are generally all the same wires with the same connectors on the end. Why pay 10 times more? The packaging was very simple. The tips included weren't exactly what I needed, but my LBS was there for me. (Anyway, they're really meant to replace a case that isn't included.) The new cables are great, but my LBS recommends lubricating them as well when installing. In particular, take some bike lube, rub the bare cable lightly before installation, or with the sleeve removed if that suits you, and then apply a very thin lube to it - in my case, Pro Lube Gold. This makes the cable more slippery and also slightly more resistant to corrosion, although of course it is made of stainless steel. The new cables are a great and inexpensive upgrade when the years are over and the bike is still running :-) . I don't change them just because a year has passed. These people probably aren't buying aftermarket cables anyway.
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