I like that it is easy to use, easy to customize and can be used for any size business. It also has a great customer support team that is very helpful and knowledgeable. I dislike that you cannot schedule your own automated postcards. You have to go into each card manually. This makes it difficult to schedule multiple cards at once. Also, if you are not able to send a card out in the first week of the month, then you will need to wait until the following month to send one. We were looking for an easy way to automate our postcard campaigns. This product met all of our needs. It made the process much easier than we thought.