The software is easy to use, it's not complicated to set up and understand what is going on. It also has some very useful features such as being able to log-in and see where people are coming from. I dislike that there isn't an option for tracking users across different devices. For example if someone comes to my website via their phone they shouldn't have to go through another registration process. This would save time and money. If you're looking for a tool that will help with user tracking then this is the one! We've been using it for over 3 years now and haven't had any problems. We have found it to be extremely beneficial and have seen a huge increase in our conversions.