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Review on DCI Brand Marker Tracker by Jake Atonyo

Revainrating 4 out of 5

Great tool if you sell products online

I like that it is easy for my team to use, so we can quickly find what our customers are viewing or buying most frequently with each brand. It's also great because when someone is searching for something they're not seeing in their list, it makes me realize there might be an opportunity there to add it! Sometimes it takes a bit longer than expected to get updated from the source (iStock), but overall it works well. We haven't had any issues using this system other than it being more costly than anticipated. This product allows us to easily see how much exposure specific brands have gotten versus others - which helps inform marketing strategy.

img 1 attached to DCI Brand Marker Tracker review by Jake Atonyo



Pros
  • I like that it provides an easy way to view the most popular and least popular brands for a particular search term
Cons
  • I dislike that when we first set up we have to manually change the frequency that we want to update our system it's not automatic