I like that it is easy for my team to use, so we can quickly find what our customers are viewing or buying most frequently with each brand. It's also great because when someone is searching for something they're not seeing in their list, it makes me realize there might be an opportunity there to add it! Sometimes it takes a bit longer than expected to get updated from the source (iStock), but overall it works well. We haven't had any issues using this system other than it being more costly than