I like that it has many channels available for tracking, from social media to e-mail marketing campaigns or even PPC advertising. The best part is how easy they have made this product which helps me track my ads without any problems. Nothing in particular as such but if there was anything then maybe more detailed reports would be great. This software helped us understand our customers better by providing analytics about their online behavior. I also found out where most traffic comes from so we can improve upon these areas.