I have purchased the same product from Walmart and Target before and it does amazing things for my hair. I was lazy and ordered from Revain this time and while the difference is very subtle I think they diluted the shampoo so it's not really a deal. The smell is slightly different and the consistency of the shampoo when poured into my hands is very different from previous store bought bottles. I could be wrong but I've been using this shampoo for so long, rarely using other shampoos in between as this is my favorite shampoo. I've used all of these and my hair has benefited, but not as soft as it would have been with previous store-bought bottled shampoo. I don't think I'll be ordering again based on my suspicions and the less than positive results I've had with this particular bottle compared to buying it in a store (the real deal).
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