I like how easy it is to use this software, and how quickly you can get up and running with your leads database! It's so much easier than other lead generation software out there. I think one of my favorite features is the ability to import my own list of contacts from another system into Unity. This is very helpful when you are just starting out in your business. There really isn't anything I dislike about this product. Yes, I have heard some of my colleagues say they wish there were more features available at this cost point, but as long as you're willing to pay the price, then you should be happy with the product and what you receive. We're using Unity to help us track our sales pipeline and forecast opportunities.