The best part is that you can see all of this in one place, so it's easy to find any issues with traffic or conversions without having to search through each tool separately! It also makes reporting more efficient because I don't have multiple tabs open for different tools anymore - everything stays within their platform which helps keep things organized as well since they're integrated together nicely now too (not just via Zapier). Sometimes there are bugs when logging into certain features but if we give them enough time these get fixed pretty quickly though thankfully not very often at least from my experience :) We've been able use mousetaps to help us improve our site by seeing what areas need work/improvement before making changes ourselves manually instead of guessing & hoping like some other solutions would require manual data entry etc..