Will fit my 2008 BMW 328i 4 door sedan with some caveats. (There isn't much info on fitment for my car model, so I'll mention it for others.) My "new" 2010 looks the same, but this 328i has the same body as the 2008. The new body apparently came out in 2012 . So I can't comment on landing on a redesigned car. Pros: The seat fits the Goldilocks bucket seat well, not too snug for me to make it difficult to attach and not too loose to wiggle around corners. and the back lining is real fur/sheepskin, which is important in a sunny alpine location where the car's leather seats can heat up 3/4 of the year. The back and sides are made of faux fur, so what? It easily covers the headrest, the headrest is part of a sock-like shell unlike those that have a separate headrest cover. I'm 5ft 5" and I'm concerned there will be wrinkles on the back of my head since the headrest is all the way down. I'm trying, but it's nice to think I can. Cons: The multidirectional 6 elastic strap and ring device under the seat, although a great idea for keeping the seat in place, were not used. My car seat has too many obstructions/obstacles on the sides due to the power seat adjustment and the tight fit between the console and the seat. So they hang down uselessly. I can ask my mechanic to try it, he may know how to do it Conclusion: I bought a test, will soon buy a second one for a passenger, good price, good fit, great comfort.
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