It's very flexible, it can record user behavior across mobile or desktop devices as well (if you've got analytics installed), so no hassle keeping track of data from multiple sources; You have access at any point in history - which makes things easy for quick research if needed! There are some limitations regarding reporting options when using more than one tool with same account/user ID attached but this might be better handled via API rather then having each individual report limit separately. I use visit path mostly because we're hosting our own WordPress site where visitors normally would go through wordpress dashboard before going onto an external page / landing pages hosted elsewhere like Clickfunnels etc., sometimes they just want straight out "what did your last step was" without first visiting another source such as Wordpess admin area? With WP plugin i'm able solve my problem by creating custom query string parameters &->"lastStep", now all those users who were.