I like that it gives me access to all of my accounts at once without having multiple apps open or needing an extra step for each account. No dislike yet but haven't really gotten into its use fully as we are still setting up our first few campaigns with them so there isn’t much information out about their product just what they have told us when signing contract terms.- Accessibility- Easy setup - no need for any additional software if you already run Google Sheets/Docs etc You don't even need google drive installed! It's very easy to get set up within minutes after receiving login details via email (which can be done through gmail)- Efficient way to collect leads / contact info quickly & easily.