I like the ease of access to the program and the intuitive interface. I wish it had more of a calendar/scheduling tool to help with scheduling and appointment reminders. It is also a little pricey for some small businesses. I would like to be able to input all appointments and have that appear in the calendar as well. I use this to schedule appointments for my clients so it is very important that it is user friendly. I have used other scheduling software in the past and this one is by far the easiest to use. I would recommend this program to anyone in need of a good scheduling program. I am able to track my appointments and have them appear in my calendar. I like how simple and straight forward it is to use. I like how there are so many different features and it is easy to use. I really like how the software is updated and improved over time. I dislike there is nothing to dislike. I have used Simply.Coach for two years now and have had no problems with the software. I have been able to use Simply.Coach for a variety of different coaching needs. I have used it for life coaching, leadership coaching, and business coaching.