I like that it gives me everything I need in one place so i don't have to search for other software tools to keep track of our marketing efforts. It's not as user friendly if you're new to digital media or social media management. The interface can be confusing at first but once you get used to using it its super easy! Our team has been able to manage all aspects of PPC campaigns from start to finish with this program. We were having difficulty keeping up with Google's algorithm changes which was causing some problems with ad scheduling. Now we are back on top again by managing all campaign activity through hoshipanel.