The ease of use, with no need for programming or server configuration knowledge to get up an running quickly. We were able to create different types of pages (blog posts) in our website without having any prior experience using this software! There was not much we disliked about it at all - I would say that there are definitely some minor features which could be improved upon but nothing major by far. This product has been extremely beneficial so far because it allowed us to easily build new websites very fast.