It has been very helpful in creating better content for our blog posts - it will also automatically create new articles when needed so we don't have duplicate work! I wish there was an option where you could specify what format/article type your post should be (e.g., long or short form) as this can sometimes cause some confusion with formatting issues down stream if not caught early enough during production editing process.
Also would like more advanced functionality such as being allowed control over how many times each piece is published before requiring manual approval through their platform rather than having them do all by themselves which seems overly complicated at best. This saves us time since they've done most everything else already but still allows me full flexibility about publishing schedule etc.