I like that it's very simple to use, they have excellent support system available for customers at all times, fast delivery time from purchase request to domain activation (1-2 weeks), low rates compared with other registrars. The only thing is when you want additional features or need help setting things up there aren't as many options as others providers offer so your choice maybe limited in some cases if not known before ordering. We needed professional website which should be able to attract more visitors/customers than our competitors offering similar services without spending too much resources.