The ability to see price fluctuations of products across different platforms is great! It helps us keep our inventory costs at bay so that we don't have those nasty surprises when they pop up during peak season like Christmas time. I wish there was an option where you could choose what platform your comparison came from but it's not too big of a deal since most companies use multiple channels (website vs mobile app). We've been able to save money through better pricing decisions as well as having more accurate information about product demand/supply.