It is very useful for our company as it helps us to track all marketing initiatives we do in multiple channels and reach many segments with different content at once. Vectaury allows reaching people across social media, emails etc. The platform has an ability to create custom segmentation models which are quite helpful for targeting the right audience (for example - age, gender) with specific offers or ads that convert well into conversions. Sometimes, when sending data of certain campaignsβ¦