It is very useful for our company as it helps us to track all marketing initiatives we do in multiple channels and reach many segments with different content at once. Vectaury allows reaching people across social media, emails etc. The platform has an ability to create custom segmentation models which are quite helpful for targeting the right audience (for example - age, gender) with specific offers or ads that convert well into conversions. Sometimes, when sending data of certain campaigns Vectaurty doesn't seem to be able to process/process them properly but that seems to happen rarely only if you send out more than one campaign at same time e.g. different promotions within a week or so. I would recommend using this system as its easy usability to use makes users feel comfortable while working with it. We have been collecting consumer information from various sources like forums It is very easy for us as it has all our marketing tools in one place, we can easily manage campaigns from start till end with this software! I would like more analytics options available but that's not an issue now since they are constantly improving them every year or so!! The best thing about vectaury was its ease of use which made my life easier when managing multiple accounts at once!