I love being able to see how my ads are performing in real time with metrics that matter! That's not possible anywhere else but with chatmeters analytics tool you get all this information right there without having to wait until next week when your numbers come out from Google Analytics or Adobe Omniture etc.. The only downside is they don't offer mobile apps like some others do so if someone uses an app as well (like Instagram) then those people will be missing data unless we're willing/able add another source into mix which would cost more money than what i'm comfortable spending.
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