Easy interface, great for networking/marketing, free trial is very useful as well! Nothing really - just that it's easy to use & navigate through. Would love if they could add more features like ability to follow up with leads which are not in your network or those who don't have an active profile but you can still connect them via email id etc. Also would be nice if I am able to send emails from my inbox rather than having to create another mail account (which will take some time). It helps me keep track of all activities done by myself along with other team members so we know what our next steps should be after reaching out to prospects.