I believe it's pretty powerful for the price, we've used it both internally at our small businesses as well as externally where some of our clients use their product with success. That said there are things that could be improved (like adding more advanced features) but those improvements can't come cheap so if this does what you need then don’t worry about spending money elsewhere! We're trying out several BI tools to see which one suits us best. The main advantage here has been how easy they make finding insights within large amounts of historical information - very few products have made me feel like such an expert when browsing through years worths of transaction records.