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Review on FunMobility Digital Experience Platform (DXP) by Dwight Tim

Revainrating 4 out of 5

Campaign management tool which saves lots off my valuable times

It is very easy to use by our clients, their staffs and partners from agencies. We can manage all campaigns that we have at any time in one place without having to go through different tools for each campaign. The system also has multiple features such as tracking performance of ads and measuring ROI accurately. I do not like it when you cannot create your own custom targeting or segmentation criteria, but this might be a problem only if you work directly with advertisers/ad ops teams rather than agency teams who are managing campaigns. This software helps us save time because we no longer need to access other tools for specific advertising campaigns.

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Pros
  • Tracking data
  • Measuring cost per acquisition.
  • Segmentation options
  • Customization available via API so there’re unlimited possibilities how exactly should an advertiser want ad tech platform look & feel according his needs
Cons
  • User interface could stand some improvements
  • Can't customize completely
  • Lack native support