They're a little more expensive than I expected for a 12-pack, but I like that they're BPA-free. My kids love the variety of colors. On the 1st of each month they choose a new toothbrush. (Toothbrushes seem to last as long as any other kid's toothbrush. My 2-year-old daughter still chews on bristles and plastic, so she's definitely ready for a new brush in a month.) Toothbrushes are individually wrapped. I was surprised that out of a rainbow of colors to choose from, white and gray were the top two colors :)
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