The odor is strong but not unpleasant to me. My daughter didn't like the smell and didn't use it. I like the smell and it seems more soothing than other collars I've used before. I have a feral cat that I just caught and put in a very large dog crate with food, water, a bed and a potty. I put one of those collars on the cage and he got a lot quieter and quieter waiting to be neutered.
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