I always lose my keys at the bottom of my purse. I didn't want to buy those cheesy looking ones you have in your purse but have stars or lips and glitter. No thank you. This one is stylish and durable, looks like it will last a while. If you're buying this as a gift the packaging is nice as it comes with a velvet pouch and box but if you're buying for yourself I find all the over-packaging annoying and wasteful. Still, this is a worthy find.
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