The best thing about this is that it's very easy to use, which means even those who aren't so tech savvy can get started with this product without much of an issue. I think their customer service could improve - sometimes they are slow at responding or don't respond at all when you email them- but overall we've had great experiences. We needed some more advanced analytics in order to understand our market better than other tools were providing us and have been able to do just that by using these products. I like that GrowthSimple has a lot of tools, allowing me to make decisions in different areas of my business quickly. They are also very easy to use, with clear instructions and helpful videos to learn how to best utilize them. There isn't much I dislike about growthsimple. I have been using growthsimple since they started, and I've always found them to be great at helping me grow my business.