We made this for our customers daughter who is obsessed with Rapunzel. She wore it all day and at night - even when she slept - for a week. So it is clear that it is durable. And the child agreed. I personally wanted it to be brown to match her hair and she said it SHOULD be blonde and she didn't seem to care the least bit that it didn't match her own hair. Obviously I don't understand the complex fashion sense of a five year old.