I like that it allows you to edit/update your reviews once posted and have them available for future searches. It is easy to navigate through my account when searching with keywords. There are not many options in creating custom tags. If someone wants to search by their own category there isn't an option for this either (just tags). Fetch has been very helpful in getting more business from our website since we started using it just over 2 years ago. We also use the social media features which are beneficial as well!