The interface is user friendly with many customizations available at any given time! I cannot think there are anything negative about this software so far!! It's one if not THE best out there when it comes down to hashtags management/monitoring tool or analytics tool for that matter (not only monitoring). We have been able track our clients' hash tag campaign performance from start till now as well monitor client success rate using different parameters set by us. This helps me build content strategy plan which will ultimately benefit my organisation greatly especially considering we're working within tight budget constraints most often than not!!