I like that it has all my contacts in one place, so i can easily send mass text messages if needed as well! The customer service could use some work but they are always willing to help fix any issues you have with your account or software. It's easy for me (as an individual) because its also integrated into gmail which allows quick access from anywhere. If using multiple devices/computers then there may be delay between sending texts when not connected at same time - this doesn't happen very often though. Utilize their bulk texting feature where applicable!! Sending out large amounts of information quickly & efficiently without having to do each person individually through other methods such as phone calls etc..
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