I really like that it's simple to use, easy access of all your analytics data (views/clicks) from any place in my website or mobile app without having extra code! It also has an excellent dashboard with great features such as heatmaps & call-to actions which helps me improve user experience by allowing for better targeting within our apps' ads campaigns - especially when combined together wth Google AdWords API! The only thing is sometimes we need more than one variable per ad group so creating multiple variables can be tricky since some platforms don't allow this kind request easily but other are quite good at handling them very well :) We're solving problems related mostly about UX design issues using Analytics dashboards while integrating these tools into different types applications including web / desktop + mobiles ones too :).