This product tastes great but is 3 times more expensive than regular toothpaste (should be cheaper in composition), stopped my gingivitis/prolonged bleeding gums for less than a week. There are many studies linking oral health/gingivitis to heart problems, so I was concerned about the consequences of swollen bleeding gums. There is also a lot of research being done on the importance of the oral/gut biome and that it should not be disinfected with the toxic by-products of the aluminum industry. For example fluoride in the water to start, but you definitely don't want your kids to be brushing and gulping more of that IQ drain. It doesn't foam up like normal toothpaste, but leaves your teeth feeling clean. I strongly recommend this product.
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