-Easy of use-Safe (security)-Ease of changing wallets which I'm using regularly for my business -No fees-No limits-Great customer service! -Limited features for non US residents. It is very difficult to open new wallets if you are not located in USA or Europe. You can't access your account/wallet from outside your country. I have been using it for over 2 years now and I highly recommend this crypto exchange. Security purposes. I have no complaints about security as far as I know. However, I do get worried when something goes wrong with my account sometimes. If you need easy way to transfer funds to other wallet addresses without having problems then this is the right fit for you. As long as you are a good user and understand how to use ShapeShift properly then you should be fine.
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