Easy installation as it is compatible with our platform in terms user friendly interface for all devices like mobile phone tablets etc; good analytics tool which helps us understand what users are doing while using website or application so that we can improve their experiences by solving any issues they face during use.; It also provides great insights into how people interact within an organization through its dashboards features such information about employee engagement level &; Very useful when you want know more details regarding customers behavior before purchasing goods/services from them because this software allows access data via web browser rather than downloading apps form App Store / Google Play store hence saving time.