Easy to use for all of our accounts so we don't have to spend time entering data into multiple different applications. The interface is very user friendly as well! There's nothing I dislike about this product. It does what it says it will do - helps us identify and close more qualified prospects. We are able to easily access information from any computer that has internet connection via our account manager. This allows me to be in my office with clients while still being able to keep up with progress remotely.