It is easy to create new connections, it has great filters and search functions, as well as powerful analytics. The ability of creating custom visualizations with multiple variables is really useful when working with large datasets. I would like also have more ways to customize reports so they are specific only to your needs (as an example, we wanted to see all those people who were not registered but made at least one purchase). Also it can be difficult sometimes to understand what you're looking at or how to interpret results from some graphs. So many times I get confused which chart shows me exactly what I need to know about my customers' behavior. With 3data I was able solve these issues by using this software. We managed to improve our registration rate and increase our revenue.
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