The most helpful part is that it gives you an overview about all social media platforms, which means less time spent to manually check what has been done for each platform! It also allows me as manager or owner/CEO with different roles in my organization (e-mail marketing strategist) access information from other employees who have not yet signed up but are active users - this helps us see where we need more focus when working together towards one goal e.-g., Facebook ads targeting our target audience segment.