I love how easy it was to set up my whole marketing funnel, plus all of our customers use their own templates so no customization needed at this point! It's not always as helpful for when we need them in case something goes wrong or needs tweaking but overall really happy customer experience thus far which helps immensely!! Would like more flexibility between channels - i wish there were options within certain campaigns where they could be channel agnostic (ie : twitter vs facebook). We've been able t get outbound sales using routeesystems by targeting prospects who have already signed into an account such as outlook-marketing automation integration also great feature. Outreach/initiatives management + Lead Nurture / qualification through email campaign We use routee for our online marketing campaigns, it's been very helpful to see all of my data in one place. It also makes it easy to track results from different channels like email, social media, etc.. I still dislike some features such as having to log into multiple account sometimes which can be time consuming if you have many accounts. Having everything under 1 roof has helped us stay organized when we need to compare data between channels or campaigns.