Pros
- Customer support
- Reporting capabilities
- Detailed information for each lead or prospect entered into database.
- Great way share content across all platforms (website, social media pages) without having multiple accounts setup!
Cons
- Tracking opens/clicks within marketing automation software
- Creating new templates not too intuitive if this isn't your first time doing so.
- Able To add custom code directly onto template when creating mass mailing campaign; allowing users more freedom as well